Educational objectives of university department 
 
Based on creative thinking, cultivate equal emphasis on theory and practice, 
And a design talent with humanistic care and international vision. 
 
Core competencies that undergraduate students should have 
1. The "creativity" of design thinking 
2. The "aesthetic power" of humanities and arts 
3. The "scientific power" of engineering science and technology 
4. The "learning ability" of multiple learning 
5. The "dialectical power" of logical reasoning 
 
 
Educational objectives of the Institute 
Based on the knowledge of design profession and social humanistic care, we will cultivate high-level design talents with logical analysis and cross-border cooperation ability and abide by design ethics. 
 
Core competencies expected by graduate students 
1. Design ability with knowledge of culture, aesthetics, science, engineering, information technology, social and environmental care. 
2. Have the research ability of problem clarification, information analysis, scientific and technological Chinese expression and writing. 
3. Have the ability to coordinate and integrate teamwork, practice professional ethics and integrate different cultures of multiple ethnic groups. 
 
 
Educational objectives of master's in-service special classes 
Take the department as a resource platform for cross-industry-government-university cooperation and development, and cultivate high-level design management talents who can lead industrial innovation. 
 
Core competencies that master's in-service special classes should possess 
1. The ability of industrial environment innovation. 
2. The ability to design information management. 
3. The ability to integrate knowledge and resources across domains and create value.